When starting a business, the key is getting people to actually come to you. Creating a welcoming and inviting site is key to getting customers, but remember; this must be maintained at a steady stream for it to be a success.
We’ll outline some design tips for a business website that can help you achieve that dream traffic.
Advertise! There are many methods to advertise your business online. You can utilize social media, displays on other websites, and paid searches. These can all help to put yourself in the public eye. Strategies, though, should be modified to suit your needs. Do you just want more traffic, or is there something else?
Social media is an excellent way to promote your product. In this day and age, everyone is on a social media feed of some kind ‒be it Facebook or Pinterest. These are ideal ways to post short snippets of info, exciting photos, or showcase promotions. These types of posts are easily shared and can spread to more people.
Don’t forget to change the content you post. For example, don’t just post multiple photos. Intersperse them with written posts, statistics, testimonials etc. These days, people have a very short attention span, so keep their attention. And nothing does this better than creating exciting and catchy headlines.
Again, with the short attention span currently at large in the human population, many people don’t even read past a few characters.
The Technical Side
SEO is still important. The SEO for your website and individual pages still play an important role. Creating keywords will still ping on searches and put your site higher up on the list of viewers. Meta tags, long-tail keywords, and image-alt text all help to raise organic views.
Sharing and guesting on other sites and encouraging an exchange also help to gain traffic. Placing your name in other areas creates links and bonds that can be utilized. Links will be shared back and forth and becomes a mutual benefit, as it will bring new readers to your site.
Don’t just rely on external links but create internal ones too. These internal links can aid in your SEO, but they also help the customer and create a more user-friendly environment for them to work in. And at the end of the day, the happier your clients are, the more word of mouth there is, and bingo, more traffic.
A fast and responsive site that is also mobile device compatible is a sure way to encourage and entice more visitors. Fast loading speeds, easily viewable pages that don’t require excessive zooming or scrolling are vital in keeping someone on your page rather than looking elsewhere. The load speed is imperative. No one has time in this technological era to wait for text to load. People will leave you high and dry, which swings us back around to optimizing.
Lastly, be a face to your clients. If they see that you listen and change things accordingly, trust goes up and so do visitors.