The aim of a business website is to attract and keep customers. With a plethora of online businesses, it is important to stand out; one of the ways to do that is through the design of your site.
First of all, you need to actually decide what you need on your website.
What’s the Aim?
Every business is slightly different, and to make yours stand out even more it is important to define your goals. If you want to sell products, aim at the perfect e-shop; if you want to be an information site, then follow that goal. A site with a clear goal will automatically draw interested people in, whereas an unrefined messy site will create an adverse effect.
To start this process off it is important to write out the basic content for your website; after all you know the aim better than anyone.
Talk to the Customer
Clearly engage with the clients from the start. Create a friendly environment that makes a visitor feel welcome. Explain clearly and succinctly what you can do for the client, how can you help, and why you are a great choice for them.
Showing how you can help creates relatability to the customer and can start the trust-building process. Calls to action set very clear aims to the customer and also provide an easy access point and navigation for the visitor on your site.
The Technical Bits
Choose a domain name that is relevant to your brand and also to your location. It is also better to own the name rather than having a free one with the added unsightly extensions. It looks more professional and is easier to remember.
Hosting is also important. With so many platforms available, it is a good idea to check around to find the best quality storage space, upload speed, and customizable options. For example, WordPress is a highly popular choice, but make sure that if you plan to expand that your host can accommodate that choice.
Is it Pretty?
The actual look, colour scheme, and design of the website are also important. It is advisable to avoid free themes but choose specific buyable pre-made themes that are excellent, especially if you are not an avid designer. You can find some looks that appeal to your website vision.
Finally, put yourself out there. Many suggest that having a face to a small business greatly increases the relatability of your product. It shows there’s a real person running the site, someone they can interact with. But make sure that the photo of you and your team is a good one!
Lastly, to really round off that design, make sure to have clear text, enhancing images, and a simple uncluttered design that avoids stock photographs. Including testimonials from clients will also add to the trusting atmosphere that you want to create. And all of it should be mobile friendly.